lvie
Packed with ideas for everyday enjoyment

The cheese market is booming in China, as seen from the increase in imported cheese and consumer demand for high quality dairy products. While competition is fierce, there isn't one brand that has claimed the position of market leader. To cultivate cheese consumption into a lifestyle, Yili’s cheese packaging features appetizing visual suggestions of how its cheese products can be integrated into common breakfast items and pizza. The packaging also features a transparent “window” to assure consumers of the highest quality product.