Let's Go TIGER!
In Chinese culture, tigers are regarded as auspicious and powerful creatures that symbolize power, courage and fearsome. For generations, parents placed tiger hats on their children to keep them safe, healthy and to ensure they grow up having a strong inmune system. This powerful insight provided us with the springboard to create an IP in the form of a tiger for 999's children flu medication new packaging design. A clear messaging hierarchy with refreshing colors that speaks with modern parents of the post-90s.
Related cases
Refreshing Bubbles with Vibrant Energy
Read more
The baby meal that starts with a smile
Read more
TsingTao Artisan's Brew Beer Limited Edition
Read more
A contemporary dosage of probiotics
Read more
A gut feeling that proved successful
Read more
The Pompadour pays tribute to the golden age of barbershops
Read more
A brand that stand for being REAL
Read more
A Modern and Stylish New Yixiao Yogurt
Read more
Chang Qing enjoy the lightness
Read more
The Coca-Cola Company - AHHA
Read more
Reinvigorating a real bubbly personality
Read more
Standing out in style
Read more
Crafting a culture of natural goodness
Read more
Yili Sunrelas Cold Brew
Read more
Catchy, cheesy and topped with humour
Read more
Still a Star at 30
Read more
Silver award in the Packaging Concept Professional (Food) Category at the Pentawards 2020
Read more
Purity that's crystal clear
Read more
Sculpted for smoother success
Read more
Here comes the new Liushen babies
Read more
Double the celebrations, double the flavour
Read more
Styled for coffee lovers on the go
Read more
When a store becomes a National Gallery
Read more
A luxurious pairing of fine fashion and whiskey
Read more
Afternoon Tea with an Impression
Read more
Welcome Oriental Flavour of The Palace
Read more
Summer at The Forbidden City
Read more
Have a warm winter with KFC Breakfast
Read more