Let's Go TIGER!
In Chinese culture, tigers are regarded as auspicious and powerful creatures that symbolize power, courage and fearsome. For generations, parents placed tiger hats on their children to keep them safe, healthy and to ensure they grow up having a strong inmune system. This powerful insight provided us with the springboard to create an IP in the form of a tiger for 999's children flu medication new packaging design. A clear messaging hierarchy with refreshing colors that speaks with modern parents of the post-90s.