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A cleaner, smoother look for a local favourite

The yoghurt category has seen a rapid growth in recent years. With the continuous change in consumer consumption behavior, our packaging design hopes to bring new growth by inspiring different consumption patterns. In our packaging design, we created a natural and authentic tone and manner to express the smooth, nutritious and delicious nature of Yili ChangQing yoghurt. To really drive home the goodness of the product, quaint poetic quotes by the brand’s spokesperson are strongly featured on each packaging.