Elegant and stylish, classic tailoring, and superlative fabric. These elements define Ralph Lauren Purple Label for men. As part of the brand’s initiative to elevate loyalty and drive impulse purchase, Purple Label’s VIC were invited to an exclusive Whisky Tasting event in collaboration with Dalmore, one of the world’s finest whisky brands. This premium event was organized at one of only three Purple Label stores in China in the eastern city of Nanjing. A professional whisky ambassador was on site to take customers through the Purple Label heritage, while integrating 5 top of the range whiskies into the seasonal concept of 5 key looks from the Purple Label pre-Spring collection. Each whisky range represented the different characters of the Purple Label gentlemen line. It was definitely a luxurious event for those in the know.