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Here comes the new Liushen Babies

For the launch of their new line of baby care products, we helped Liushen baby devise lively IP characters that promotes playful interactions with each product. The packaging designs were carefully crafted to deliver a clear system for messaging hierarchy, where colors were also applied to distinguish different product SKU. Illustration of leaves were designed to represent products made of natural ingredients, with white circle communicating pureness in product droplets to further strengthen the natural aspect.