Driven by beauty and personal well-being, health concern are becoming one of the underling motivations in our lives today. To capitalize on this lifestyle change and growing trend, The Coca-Cola Company needed to launch the AHHA brand and we were tasked with the localization of the packaging design. With our strong understanding of consumer and market trends, the design leverages on colour contrasts to represent the blend of two flavours, and to communicate the messaging of healthy living into our daily lifestyle. All these without alienating from its brand identity and DNA.
With a strong emphasis on consumer understanding and market trends, design work of 4 AHHA flavours were developed for the launch Chinese brand logo design, KV, E-Commerce and visual guideline.