Our designs for KFC China 30th Anniversary packaging design have been nominated at the 2017 Pentawards in the category of Food (fast Food and Restaurants Take Away).

To celebrate KFC's 30th anniversary in China and to bring their “young and modern” brand personality to life, KFC reviewed their existing packaging and decided to redesign all core packaging. The design is a bold approach that solves functional needs while reinforcing KFC's youthful brand identity.

Congratulations and many thanks to our client – YUM CHINA KFC, as well for your trust and support in us.